A better travel site for San Diego
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Who We Are
When In San Diego is a more creative, thoughtful, honest, and informative travel guide that highlights San Diego's unique neighborhoods and local establishments. We skip the chaff and sort the wheat so you don't have to. We are locally owned and locally operated. We are paid by nobody. We only recommend good things.
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Bluestocking Books
Check out one of our favorite cozy bookstores in San Diego
Bluestocking Books
Check out one of our favorite cozy bookstores in San Diego
Explore San Diego by Neighborhood
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About When In San Diego
San Diego county is a sprawling, bustling meshwork of natural beauty and urban living with dozens of unique neighborhoods and small towns scattered across a hilly landscape, buffeted by mountains, desert, and ocean. To the south sits Mexico. To the north the open expanse of broader SoCal. There is a towering downtown, a coast full of beach bars, and a park the size of a small city. There is delicious food, incredible wildlife, and artistic and cultural events year round. With so much going on (and with over three million people calling this place home) it can be difficult to wrap your head around this place, much less decide what to do with your time here. That is where we come in.
We are here to answer the ever-important question of 'what should I do in San Diego?' - by offering a broad array of activity recommendations and curated itineraries for any and every occasion. We are a travel site for locals who want to get to know a different part of their city, or whose parents are visiting and need a plan for what to do with them. We are a travel site for visitors who want to know a good date spot in town, or where to find the best hiking trails. We provide local knowledge and try to spotlight mostly local attractions and businesses that make this city what it is. We provide context and history about our recommendations so people can get to know San Diego better and in a more purposeful way. And we offer unique itineraries to plan out your time so you don't have to. We are, simply put, a better travel site for San Diego.
A better travel site for San Diego
